BACK-TO-SCHOOL CLOTHING, SUPPLIES NEEDED FOR 12 ADDITIONAL MOVE INS AT ROAD HOME SHELTER 

 

Public Can Help These and Other Children by Picking an Apple off Educators Mutual Apple Trees at Wasatch Front Retailers, Online

 

SALT LAKE CITY (July 26, 2010) — Educators Mutual Insurance Association today announced an increased need to collect new back-to-school clothing and supplies for children residing at  the Road Home, a Salt Lake family homeless shelter.

 

Educators Mutual, which launched the Apple Tree campaign on July 12 to help 50 children residing in the shelter, learned about the needs of several additional kids who have moved into the Road Home during the past two weeks. The sizes and information for these children have been collected and added to the Educators Mutual Apple Trees, which are set up at 16 DownEast stores, at 10 Payless ShoeSources along the Wasatch Front, at three Salt Lake Staples locations and in the lobbies of Simmons Radio Group and Educators Mutual. This year’s campaign also offers the option of selecting an apple online at www.EducatorsMutual.com.

 

The public can go to any of these locations and select an apple, which lists the name of a child living in the shelter or affordable housing along with a needed clothing or supply item for back-to-school. The back-to-school items, which should be new and unused, can be purchased and/or returned to any of the 30 campaign partner locations from Provo to Ogden.

 

“When we learned several additional children had moved into the shelter, we took action to include them in the effort and provide the public with a convenient way to help these deserving students,” said Christie Hawkes, senior vice president of corporate communications at Educators Mutual.  “The needs for back-to-school in this challenging economy have never been greater at the Road Home, which is why we need everyone’s help.”  

 

At the completion of the campaign, which runs through Aug. 16, Educators Mutual will deliver the clothing and school supplies to The Road Home in time for back-to-school.

 

During the five-year history of the Educators Mutual Apple Tree campaign, more than 7,600 articles of clothing and school supplies have been donated and have benefited more than 250 children living in The Road Home shelter. For more information about the campaign, visit www.educatorsmutual.com.

 

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About Educators Mutual Insurance Association

Educators Mutual Insurance Association of Utah is a nonprofit organization that has been serving the needs of Utah’s employers for 75 years by maximizing heath benefits while keeping premiums at a minimum. Educators Mutual offers insurance benefits and services to government, public and higher education groups such as Utah Transit Authority, Alpine School District and Bountiful City. Plans are underwritten or provided by Educators Mutual Insurance Association of Utah; Educators Health Care; Educators Health Plans Health; and Educators Health Plan Life, Accident and Health. For more information about Educators Mutual Insurance, visit www.educatorsmutual.com.

 

About the Road Home

The Road Home is a private, nonprofit social service agency, established in 1923, that works to help people step out of homelessness and back into the community through emergency services, personalized case management and collaboration with additional resources. Children living in the shelter attend schools in the Salt Lake City School District.

 

Press Contact:

Anne Williams

801.458.3837

awilliams@intrepidagency.com