CAMPAIGN TO COLLECT BACK-TO-SCHOOL
CLOTHING, SUPPLIES FOR CHILDREN LIVING IN SHELTER, AFFORDABLE HOUSING
Educators Mutual Apple Tree Campaign to Provide New
Clothing and Supplies for More than 50 Children; Community Can Help by Picking
an Apple at Local Retailers, Online
SALT LAKE CITY (July 12, 2010) — Educators Mutual
Insurance Association today announced the launch of a campaign to collect new
back-to-school clothing and supplies for more than 50 children living in The
Road Home, a Salt Lake family homeless shelter, and also residing in affordable
housing.
Educators Mutual Apple Trees have been set up at 16 DownEast
stores, 10 Payless ShoeSources along the Wasatch Front, at three Salt Lake
Staples locations and in the lobbies of Simmons Radio Group and Educators
Mutual. This year’s campaign also offers the option of selecting an apple
online at www.EducatorsMutual.com.
The public can go to any of these locations and select
an apple, which lists the name of a child living in the shelter or affordable
housing along with a needed item for back-to- school. The back-to-school items,
which should be new and unused, can be purchased and/or returned to any of the 30
campaign partner locations from Provo to Ogden.
“Because of the challenging economy this year, the
needs for back-to-school at The Road Home have never been greater,” said
Christie Hawkes, senior vice president of corporate communications at Educators
Mutual. “We created the program to give these deserving children a boost and to
provide a convenient way for the public to help.”
At the completion of the
campaign, which runs through Aug. 16, Educators Mutual will deliver the
clothing and school supplies to The Road Home in time for back-to-school.
During the
five-year history of the Educators Mutual Apple Tree, more than 7,600 articles
of clothing and school supplies have been donated and have benefited more than
250 children living in The Road Home shelter. For more information about the campaign, visit www.educatorsmutual.com.
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About Educators Mutual Insurance
Association
Educators
Mutual Insurance Association of Utah is a nonprofit organization that has been
serving the needs of Utah’s employers for 75 years by maximizing heath benefits
while keeping premiums at a minimum. Educators Mutual offers insurance benefits
and services to government, public and higher education groups such as Utah
Transit Authority, Alpine School District and Bountiful City. Plans are
underwritten or provided by Educators Mutual Insurance Association of Utah;
Educators Health Care; Educators Health Plans Health; and Educators Health Plan
Life, Accident and Health. For more information about Educators Mutual
Insurance, visit www.educatorsmutual.com.
About the Road Home
The Road Home is a private,
nonprofit social service agency, established in 1923, that works to help people
step out of homelessness and back into the community through emergency
services, personalized case management and collaboration with additional
resources. Children living in the shelter attend schools in the Salt Lake City
School District.
Press
Contact:
Anne
Williams
801.458.3837